Things fall Apart and Okonkwo; A Classic Greek Tragedy and...

Things Fall Apart and Okonkwo; A Classic Greek Tragedy and Tragic Hero Both the novel Things Fall Apart by Chinua Achebe, and its main character Okonkwo closely adhere to the definitions of a classic Greek tragedy and a typical tragic hero. First of all, Okonkwo is a tragic hero by the Greek definition. While Okonkwo wasn’t born to a nobleman or king (as the definition of a tragic hero states), he was a man of high status and respect in his community, as Obierika stated near the end of the book. â€Å"That man was one of the greatest men in Umuofia.† (Achebe 208). Second, the novel follows the format of a Greek tragedy by presenting Okonkwo as a mixed character. He was a mixed character in that he was neither thoroughly good nor thoroughly†¦show more content†¦Okonkwo knew how to kill a man’s spirit.† (26). His dismissiveness towards this man is just one example of his hubris. The next part of a Greek tragedy, is the tragic hero’s moment of recognition of â€Å"the truth of his situation and/or of his identit y.† Okonkwo’s moment of recognition came when he realized that his people weren’t going to fight back against the white men and their religion. The arrival of these foreigners and their strange religion had brought the death of his clan and way of life with them. â€Å"Okonkwo was deeply grieved. And it was not just a personal grief. He mourned for the clan, which he saw breaking up and falling apart, and he mourned for the warlike men of Umuofia, who had so unaccountably become soft like women.† (183). At this point in the story of Okonkwo, he realizes the grim truth about the fate of his culture and people. Finally, Things Fall Apart, the story of Okonkwo, adheres to the model of a classic Greek tragedy in that it has a final katharsis, or â€Å"tragic representation of suffering and defeat that leaves an audience feeling, not depressed, but relieved and even elevated,† (Greek tragedy and tragic hero explanation sheet). Things Fall Apart’s katharsis, or emotional relief came when Okonkwo killed himself. Although such an event may seem like something that would make the reader feel defeated and depressed, it was through his suicide that Okonkwo made one final protest or stand against the white man. His suicide also allowed himShow MoreRelatedOkonkwo as Classic Greek Hero in Chinua Achebes Things Fall Apart1730 Words   |  7 PagesOkonkwo as Classic Greek Hero in Things Fall Apart      Ã‚  Ã‚   A sense of foreboding envelops us from the first. We sense all will not end well for Umuofia. The chill of fear grips us as the world of Okonkwo and his clan truly falls apart. Okonkwo will need all of his power to fight the forces against his world, but tragically he is crippled by the most destructive malady of all, fear of himself. Achebe employs the form of classical Greek tragedy to tell his African tale of the rise and fall ofRead More Okonkwos Tragic Flaws in Chinua Achebes Things Fall Apart Essay3094 Words   |  13 Pagesparticular individuals or those they influence. Classic characters, like Odysseus and Oedipus for instance, exemplify the excess of some positive character trait, like pride or honesty, which ironically leads to their personal misfortune. Throughout literary history, particularly within Grecian writings and apparently still evident in todays international pieces, there exists continuity within the human fear of failure. Chinua Achebes novel, Things Fall Apart, details a remote native African societyRead MoreThe Tragic Hero Of Chinua Achebe s Things Fall Apart1522 Words   |  7 PagesAristotle, a Greek philosopher, defines a tragic hero â€Å"as a person of noble or high status who displays a tragic flaw hamartia, and experiences a dramatic reversal peripateia. In addition, his downfall is often preceded by self-realization†. In Things Fall Apart, the author uses Okonkwo, to illustrate the downfall of pre-colonial Ibo society. In the beginning, Okonkwo was destined for greatness. He was strong, economically stable, and had a huge influence over the village’s affairs. One may sayRead MoreEssay on Things Fall Apart, by Chinua Achebe3009 Words   |  13 Pageswith cultural identity in colonized societie s and the ways in which writers articulate that identity. Things Fall Apart is a good novel that serves as a reminder of what Nigeria once was. It shows how a society can deal with change, how change affects the individuals of that society, and how delicate a change can be; so much so that the people themselves are surprised at the change. Things Fall Apart is an English novel by the Nigerian author Chinua Achebe which was published in 1957. Throughout the

Color Runs Deep - 868 Words

The word â€Å"Negro† was a self-identification that the black community gave themselves. It showed the degrading era of America towards African Americans. Langston Hughes is an African American man who uses the literary device of allusion to talk about the treatment of the black community in the early 20th century up until the present. Darkness and shadows usually speak of the past or looking to past. Hughes digs deep into the dirt of African land where his ancestors are buried and shares the history of what he and his people have had to go through. â€Å"Negro† was written by Langston Hughes in 1922 during the Harlem Renaissance which was a time of African American development and the beginning of the Civil Rights Movement. During this day in†¦show more content†¦Slavery globally and nationally always has been and always will be wrong. While slavery is illegal in America, it still occurs. Throughout the poem the reader can feel the sadness of what Hughes an d other African Americans have had to encounter. Hughes was obviously sad and disappointed throughout the poem and this is because of slavery. Slaves kept these great leaders cleaned and polished with no recognition. Africans built numerous memorable buildings including the pyramids and the Woolworth Building. There are about 138 pyramids in Egypt as of 2008. Most pyramids were built as tombs for the countries Pharos’s and their consorts. Recent discoveries have found that paid workers built the pyramids. The workers came from poor Egyptian families from the north and the south and were respected for their work. Some scholars say that it took 10,000 workers more than 30 years to complete one single pyramid. Though they were not slaves, they lived a life of hard labor. In an excavation their skeletons showed signs of arthritis. These workers spent their entire life away at a job they may not even live to see completed. Many Africans throughout history have worked very hard the ir entire lives to reach a goal that by the time they die may not even be reached. An example of this would be the Civil Rights and the people that influenced it. Not only did Africans build ancient monuments but they also buildShow MoreRelatedEssay Chang-rae Lees novel A Gesture Life1117 Words   |  5 Pagessuggesting that a parent that is successful in all is a parent that is successful in society. But Sunny plays a different character in his life, a character that alters Hatas idea as she is a miscegenation subject that wanders around the margins of Bedley Run. With an adopted daughter as Sunny, Hata has nothing but disappointment. Maybe you dont know it, but all you care is your reputation in this snotty, shitty town, and howRead MoreAnalysis Of The Poem Cmyk By Skurktur957 Words   |  4 PagesCMYK-1Final Paper The artwork I chose is called â€Å"CMYK† by Skurktur. The colors in this work are black, dark pink, dark purple, orange and sky blue. This painting depicts a man holding an umbrella; in colored rain not far ahead of him, a young boy without an umbrella allows the rain to wash over them. The man is painted in an all-black suit with a deep scowl on his face clutching the umbrella close to him. The umbrella is a physical object that protrudes from the wall. The multi-colored rain splattersRead MoreInformative Essay About Anime1642 Words   |  7 Pagesin Japanese), will be discussed using form of expression. Once a brief description is given about the series and the genre, two aspects of presentation will be used to demonstrate the form of expression in this episode including camera movement and color along with visual imagery. Sailor Moon began as a manga series written and illustrated by Naoko Takeuchi. It was later produced as an anime by Toei Animation. Furniss describes Sailor Moon as â€Å"[f]eaturing the adventures of a group of girl superheroesRead MoreEssay on Speech Outile - Wine Testing698 Words   |  3 Pagesshould be pouring into a clear glass and held in front of a white. There are two principal aspects in the appearance of a wine are: color and body. 1. Color: give us a clue of the age and the kind of grapes used - For example: the red wine start life with a deep purple color, with time lose this youthful intensity and begin to take a paler, tawny, brick red hue.* Rim color: you can guess the age of the red wine by observing its rim. Tilt the glass slightly and look the edge of the wine. A purple tintRead MoreThe Meeting Of Spring And Winter921 Words   |  4 Pageswhite, and caused every bone in his body to creak and groan as he stood up to stroke the glowing embers of his fire. The days passed slowly as he listened to the sound of the snow whirling outside. One day a beautiful young woman entered his lodge. Her deep, dark eyes danced and shone, and her cheeks were bright. She wore a crown of primroses in her raven-black hair and wore a beautiful dress strewn with wildflowers. Her figure was tall, slender, and lithe, and she had a dignified grace about her. HerRead MoreSally Hansens Insta-Dri Fast Dry Nail Color Advertisement in Cosmopolitan532 Words   |  3 Pageslaunched in 1886 by Paul Schlicht, it was considered a family magazine. It wasn’t until 1965 when a woman by the name of Helen Brown took over the magazine in seeking somewhere women could go to get advice on various topics. Now the magazine is being run by Kate White, Editor in Chief. Because Cosmo contains explicit information that is not advised to people under eighteen, its demographic is women who are at the ages of eighteen and older, Some grocery stores have to cover it up because of the complaintsRead MoreEssay about Prejudice Runs Deep in To Kill A Mockingbird1650 Words   |  7 PagesPrejudice Runs Deep in To Kill A Mockingbird    To Kill A Mockingbird takes place in small town Maycomb, Alabama, a depression era town where people move slowly and twenty-four hours seems longer.   The narrator of the story is a six-year-old girl named Jean Louise Finch, a tomboy who hates wearing dresses and goes by the nickname Scout.   Scouts being a tomboy is of no little significance because while we are treated to a sweet and affectionate portrayal of Maycomb at the novels opening,Read MoreAnalysis Of Black Like Me1014 Words   |  5 PagesNegro-ness†(49), â€Å"When we stop loving them, that’s when they win†(98), â€Å"I was more aware of it, aware that it was not the man she knew, but a stranger who spoke with the same voice and had the same memory.†(118) These quotes are abstract and carry deep meanings with them, as a result some people might not understand them, and here are some explanations for each quote. Of the three quotes the unequivocal is â€Å"They don’t do it to you because you’re Johnny—they don’t even know you. They do it againstRead MoreArt History752 Words   |  4 Pages(excluding the leafy top) that run in a vertical direction. The curvilinear lines appear on the road, as the road dividers have a curvy edge. The composition contains warm colors, such as yellow, orange, (which are primary colors) and orange-red (a tertiary color.) It also includes cool colors, such as green, blue and purple, which are all secondary colors. Secondary colors are the result of mixing the primary colors together. Some of the colors are analogous on the color wheel, which means they belongRead MoreThe Wonderful Wizard Of Oz754 Words   |  4 Pagesauthor L. Frank Baum uses colors to represent emotions and characteristics of the characters and settings in the story. Baum’s use of colors not only brought the characters to life, but also allowed the reader to understand their points of view and motivation in every scenario. Even children at young ages can comprehend the deep meaning of colors. Infants learn basic color interpretation such as red objects represent anger while white characters symbolize good. Baum uses colors to a greater extent when

Monitoring Marketing Performance Coursework Example

Essays on Monitoring Marketing Performance Coursework The paper "Monitoring Marketing Performance" is a brilliant example of coursework on marketing.Overall measures of brand performance and KPI’s, plus methods and sources of measurementPurina Company makes food for pets especially cats. Brand awareness is critical in the marketing of this product. It determines the reputation and the level of the brand of appreciation in the marketplace. When Purina products experience increased brand awareness, then it shows that the marketing initiatives launched are successful and results in greater sales and revenue. Owing to the robustness of the brand awareness scope, Purina has approached Multi-tech Consultants to conduct brand research studies for collection and data analysis. In the channel grouping Path, the Purina brand keyword showed 425 times and 389 times for nonbrand keyword.The measures of performance employed are through panels, surveys, and focus groups to help in measuring brand perception levels which brings out customer loya lty, sentiment, and awareness. This helps to rate Purina products with those in competition. Planning ahead is crucial for successful brand awareness after understanding the initial idea of the company’s position before launching the marketing campaign.The methods to track brand awareness are specifically in-house since they are free and less costly. The online method of monitoring through Google Analytics is the major tool though it is less exhaustive than the full brand study. It shows the number of visitors to Purina websites, highly searched keywords and new customers give the feeling of brand awareness online. It is tracked throughout the campaign duration, thus giving a general overview of the campaign has brought in new visitors.Measures of product performance and KPI’s, plus methods and sources of measurementMeasuring the performance of Purina pet food products is best done on the company website. Existing customers can give comments on the performance of the p roducts in the form of compliments or complaints. Each medium is tagged to show the comprehensiveness of the marketing campaign as well as identify the source of visitors. The â€Å"UTM tags† are employed within Google Analytics that shows at the end of the URL.Purina product performance as sales KPI ranks and measures the product depending on revenue performance so as to know the products that need reassessment and those that are doing well. Sales metric variations will show top-performing products and the bottom 10% of sales. This metric is measured over a period of time to eliminate data inconsistencies. The sources of measurement are in revenue performance where the best performing product in terms of revenue is ranked first while the worst revenue performing is ranked last.Measures of pricing performance and KPI’s, plus methods and sources of measurement. The pricing performance of Purina products is leveraged on the basis of costs and revenue. The methods used ar e Cost, Volume and Profit analysis (CVP).

Advertising for Campaign for Hemorrhoids - MyAssignmenthelp.com

Question: Discuss about theAdvertising Managementfor Campaign for Hemorrhoids. Answer: Introduction An advertising campaign has to be created for a medication product for haemorrhoids and the awareness about it has to be created in public so that people and their attitudes can be changed for such a problem. According to Nordqvist (2017), Haemorrhoids which is also known as piles are the swollen veins in the lower part of anus and rectum. The irritation and blooding causes when these vessels are stretched. This becomes very unpleasantly for the sufferer. It is found that the condition is worse is pregnant women and the problem also increases with ageing. The demographics of the problem clearly states that chronic diarrhoea can cause Haemorrhoids and in the people who have continuous sitting for long hours. It is also genetic in some people and it can also occur because of obesity and lifting heavy objects. The symptoms of Haemorrhoids include bleeding, itching, lumps or swelling in anal area. Haemorrhoids can be external and internal and it can be diagnosed by the physical examination by doctor or a digital rectal test. There are some existing medicines for the problem and includes ointments, pads and other lotions to relieve itching. There are some surgical and non-surgical treatments a vailable to prevent and cure Haemorrhoids. The trend shows that the number of people suffering from haemorrhoids doubled between 2008 and 2013 and it affects 75% of the people throughout the life (Haemorrhoids Authority, 2014). The company is ready to launch and promote the product for which an advertisement campaign has to be designed so that awareness for the product can be created among public. An advertising campaign is a set of activities which are used to share a single idea and theme. Various media channels are used here to share a message for the treatment of Haemorrhoids and the details about the medication launched by the company. The objective of this advertising campaign is to share the information about new medicines manufactured by the company and to make people aware. It is to communicate the benefits of the medicine and to persuade customers to switch to this medicine for better medicine. The message for medicines could be communicated through various media channels to the sufferers and to persuade them to buy the medicines for relief from Haemorrhoids. These messages should be communicated to the target audience who are either the existing patients of Haemorrhoids or the ones who might get the problem like the people getting aged, pregnant ladies, the ones who have problem of constipation or other potential customers (Riss, et al., 2012). To create awareness among the target audience, first of all, the audience will be identified and then appropriate media will be selected for spreading the information and raise awareness about the medication. The appropriate media might be the digital media, print media or other options. Different factors have to be considered while choosing the appropriate media for spreading the information and running the advertisement. These factors are time, cost or complexity of the message which is to be spread. Also, the distance between the target audience and the company also matters when media channel is been selected. For e.g. person sitting overseas cannot be reached through pamphlets and local newspaper advertisements. They have to be addressed through digital media (Kelley, Sheehan and Jugenheimer, 2015). Fixed position should be adopted for this advertisement. It means that running the advertisement on fixed channel of television at a fixed time and during the show or on the same position in the newspaper daily/ weekly, on same page number. It is because it is something related to health and fixed positions will be decided as per the suitability of the people suffering from Haemorrhoids. For e.g. the advertisements can be published weekly in the health page of a newspaper. It will be memorised by potential customers easily and the company can easily make its place in the market. It will create an ease for the people to identify the details and information whenever they need to. There are different costs which will be associated with this advertisement campaign of medicines like printing costs, content cost, and graphics and designing cost, cost for generating the information and designing the advertisement (Parente and Strausbaugh-Hutchinson, 2014). A budget is prepared below which shows different costs of advertising campaign of medicines: Activities of advertisement campaign Costs Designing of advertisement $1400 Media of advertisement Newspapers $2000 Social media $50 (Basic fee) Television $4000 $6050 Content cost $450 Total $7400 It is important to negotiate with the media vehicles like newspapers, television and social media to get the specific schedule and rates on which advertisements can run. This will not hamper the budget of the campaign and will be profitable to the organisation. There are factors which should be taken into consideration while negotiating for media vehicle. These factors are the media rates, successful rate of media, competitive pressures, target of advertisement campaign and time. The information about the medicine, its contents, its benefits, details and history of company, potential customers and the budget will be shared with the advertiser by the company while determining the media contract for the advertisement (Anantha and Krishnan, 2010). There is some legal and ethical consideration which has to be taken care when establishing final media contract. The company has to take care that no unfair means are taken while establishing a final media contract. Fair contract should be made and all the laws related to it should be followed. Copyrights and trademarks are to be taken care of and confidentiality should be maintained. Ethics like trust and privacy should be maintained (Moriarty, et. al., 2014) There are different ways to monitor the advertising campaign. Some of these ways includes monitoring sales, reviewing the goals, comparing the footfall of customers with the previous numbers. The things to monitor in advertisement campaign are sales, number of queries, footfall of customers, the customers reaction, progress in work and sales; relationship with customers, etc. while monitoring the advertising campaign, no unfair means should be adopted. Correct numbers should be recorded to maintain trust and fairness. Some legal considerations are maintaining the fairness in promotions and following the guidelines (Rice and Atkin, 2012). Success in the advertising campaign of medicines for Haemorrhoids means that the medicines are purchased by people and they are giving positive reviews about the medicine. When the traffic on the websites and advertisements increases, it means that advertisement is successful and deriving great number of sales to the company. References Anantha, A and Krishnan, M R, Microsoft Corporation 2010, Advertisement management, U.S. Patent Application 12/898,131. Haemorrhoids Authority, 2014, Haemorrhoids Health Trend. Retrieved from https://www.hemorrhoidsauthority.org/hemorrhoids-advice/hemorrhoids-health-trend/. Kelley, L, Sheehan, K and Jugenheimer, D W 2015,Advertising media planning: a brand management approach, Routledge. Lake, C 2009, 10 ways to measure social media success, Econsultancy. Moriarty, S, Mitchell, N D, Wells, W D, Crawford, R, Brennan, L and Spence-Stone, R, 2014,Advertising: Principles and practice, Pearson Australia. Nordqvist, C 2017, Haemorrhoids: Causes, treatments, and prevention, Medical News Today. Parente, D and Strausbaugh-Hutchinson, K, 2014,Advertising campaign strategy: A guide to marketing communication plans, Cengage Learning. Rice, R E and Atkin, C K, 2012,Public communication campaigns, Sage. Riss, S, Weiser, F A, Schwameis, K, Riss, T, Mittlbck, M, Steiner, G and Stift, A 2012, The prevalence of hemorrhoids in adults, International journal of colorectal disease,27(2), pp.215-220.