Introducing Evidence Essays

Presenting Evidence Essays Presenting Evidence Essay Presenting Evidence Essay So as to introduce the taped explanations against Sanders. the declarant ( Blair ) must be inaccessible as a source blending to Fed. R. Evid. 804. The announcements by Blair pre-winter under a rejection to the talk guideline. Taken care of. R. Evid. 804 ( B ) ( 3 ) . which gives that when a declarant is inaccessible as a source. explanations against contribution are non barred by gossip. At the point when an indicting official looks to introduce grounds of an explanation that inculpates the denounced. a figure of councils necessitate that announcement be against the declarants inclusion and that there be documentation. Variables that courts take a gander at for documentation incorporate inspiration. general character of the declarant. regardless of whether more than one individual heard the announcement. regardless of whether it was made precipitously and the planning of the statement and connection between the declarant and the source. Here. Blairs proclamation was most likely against his contribution as it could expose him to condemnable obligation each piece great as Drum sanders. With respect to documentation. Blair did non hold a solid inspiration to lie since he did non cognize he was chatting with a surreptitious specialist. He accepted that he was conversing with an imminent inclusion in the falsifying methodology. At the point when these sorts of explanations are presented. Showdown Clause issues start. Under the sixth amendment. a charged has the privilege to confront the source against him. The courts have moved in their assault to the investigation sing the showdown proviso. In Ohio v. Roberts. the Court rewarded the request of when the Confrontatiion Clause precludes the introduction of out of council explanations against a condemnable suspect. The Court made a constancy preliminary and adapted the tolerability of noise grounds on whether it fell under a solidly established gossip exemption or bears particularized warrants of reliability . Solidly established prohibitions included stimulated vocalizations. proclamations refering clinical diagnosings. what's more, co-plotter explanations. On the off chance that the talk articulation did non fall inside an ardently established rejection. particularized warrants of trustiness may give it to come access. The announcement must hold adequate grounds of reliability. The Roberts assault was reprimanded as obscure and lacking to secure the defendant’s rights. The Court in Crawford v. Washington dismissed the Roberts assault. expressing its pliant assault oftentimes neglects to secure against paradigmatic showdown infringement . The Crawford council clarified the preliminary in Roberts is excessively wide in that it applies a similar way of investigation whether or non the talk comprises of ex parte declaration. which much of the time outcomes in close protected assessment in examples that are far expelled from the core worries of the provision. Also. the Court said it is. at a similar clasp. too much tight in that it concedes articulations that do stay of antique parte declaration upon an insignificant assurance of trustworthiness. Under this examination. 804 ( B ) ( 3 ) . an announcement against association. does non fall inside an immovably established special case so the court must go to whether it has particular warrants of trustiness. The Court in Crawford ventured off from the Roberts assault and on the other hand made another way of thinking after examining the Sixth Amendment. They first said that it simply applies to observers against the charged thus. gossip explanations simply raise worries with the Confrntation Clause when a declarant Acts of the Apostless like a witness. A witness was characterized as one who bore declaration. what's more, the council received a separation among tribute and non tribute articulations. The court in Crawford did non put out what comprises as tribute or non tribute. however, expressed that the Government can introduce tribute proclamations where the declarant affirms during a test. hearing. or on the other hand where the speculate had a front opportunity to cross investigate the declarant and the declarant must be inaccessible. While tribute proclamations were non unequivocally characterized. the Court gave that tribute explanations about ever incorporate ex parte in-council d eclaration or its utilitarian proportional that is material, for example, sworn statements tutelary investigations. foremost declaration that the suspect couldn't interrogate or comparable pretrial explanations Thus toing nontestimonial proclamations. the Court reasoned that Where not tribute proclamations are at issue. it is conflicting with the Framers configuration to bear the cost of the States flexibleness in their improvement of noise law-as does Roberts. also, every piece would an assault that excluded such explanations from Confrontation Clause investigation entirely. In this manner. where non tribute explanations are concerned. the reliability investigation in Ohio v. Roberts despite everything applies. Consequently. the issue of whether the Confrontation condition will bar this declaration relies upon whether the announcements by Blair are tribute or non tribute. In Davis. the council went farther to isolate whether articulations are tribute or non-tribute in the class of a 911 call question. In view of Crawford and Davis. representations of non-tribute proclamations incorporate explanations are made to choose an exigency. are an excited vocalization. or on the other hand made mostly for the goal of acquiring clinical mediation or diagnosing. Be that as it may, articulations made in a more antagonistic puting. for example, starter hearing. prior to a sweeping jury. at a previous test. or then again police questions. are tribute. Tribute proclamations typically set up past conduct. It would look the announcements. estimated from the situation of the declarant ( Blair ) were non tribute since they were non made for the purposes of attempting to area what occurred in the days of old or for the goal of back uping what Blair thought was a reality finding or accusative method. In add-on. Blair was non doing the announcement in a proper continuing and had no ground to accept the announcement would be utilized against him at a condemnable continuing. Where non tribute articulations are concerned. the sixth amendment encounter proviso request does non use and the court has set up that Roberts is non dead. Along these lines. the steadfastness of these announcements would require to be examined. Under the Roberts basis. Blair’s comments. despite the fact that against contribution. make non fall under an immovably established avoidance and would non hold been acceptable except if there were particularized warrants of trustiness. Discovering constancy in an explanation that is against declarants association yet inculpates another people can be hard in light of the fact that courts have concerns, for example, regardless of whether it is an explanation that reinforces the blamed spot or on the off chance that it is looking to switch implication. Here. there were proclamations made that could implicate Blair. inclining towards trustworthy. In add-on. Blair had no ground to accept he was being exposed to watch question. Be that as it may. in the event that the council for some ground found the announcement declaration. Showdown condition anaylsis would come in. This would require the declarant to be inaccessible and the charged have had a chance to confront the source against him. While Blair is inaccessible. Sanders neer got an opportunity to cross look at Blair. so the announcement would be prohibited.

On A Successful Entrepreneur Essay

Presentation This is an exploration dependent on one of the most extraordinary, effective and objective orientated business people in my Drewsland, Miss Coral Parish who own Wholesale and Retail business as I would like to think is a fruitful business, which has become impressively throughout the years. The business is situated in Drewsland in water house, roughly two one hour drive from Stony Hill to water house. Miss Parish has depicted as I would like to think perfect innovative aptitudes, which has been the edge of their prosperity over these years, and which will empower them to address future difficulties and objectives with the Grace of god From my examination, it is obvious to me that they have inside their selves’ pioneering abilities that just can be obtained through long stretches of understanding. This as driven Miss Parish to be a prepped, determined daring person and an insightful man, good business visionaries Affirmation I might want to thank first my companion for getting me and removing the time from him occupied timetable to assist me with putting together a precise assessment about Miss Parish Wholesale business. I might likewise want to thank my mom for helping me while I was finishing this assessment, Mrs. Halyes for being so persistent with me additionally whate and my late task for likewise urge me to go an examine the contextual investigation absent a lot of weight, and all-powerful God for invigorating me the and understanding for finishing this undertaking. Foundation of the Entrepreneurs Miss. Coral June Parish was conceived in Kingston Jamaica on July 3, 1978 and was raised by her mom and father in the District of Water House. She go to the Drewsland Avenue Primary School were she gone through 6 years after the 6 years she sat in the basic selection test, where she effectively passed and was set in a Pembroke Hall High school, and in 1992 she did six SSC which she effectively passed, while in secondary school she was in the Home and Family Management where see figure out how to cooking and preparing. Miss Parish sadly didn't go to a college, since her folks couldn't bear to send her to assist her examination, in her live she would perform random temp jobs, for example, working in a food store with her mom. In the time of 1996 she at that point attempts to start her business, which she by gazing selling Bag Juice and desserts from inside that second until by and by. In 1998 later on discover an accomplice who was attempting to open a supermarket, which the two of them work together and open. The supermarket began I activity with just a couple of food things that cost close to fifty thousand dollars. Following a couple of years the business grew impressively. Presently they discover that the business going easily and is currently planning to start another business in another network inside the following not many months, which she said will likewise be fruitful. P.E.C.S that they have shown The two of them began business with just food things and sparing from miss Parish account, while Mr. Atkins utilizes his cash from which he got from his then Member of is family, Mr. Robinson not knowing whether they may remain to free or get an addition and a benefit. In which they increase and which develop into a bigger business. They began selling a couple of food things, which was in incredible interest by the individuals from the network not knowing whether they were going to make a benefit or misfortune. Miss Parish intends to open another store in the wake of seeing the requests of the merchandise required by the individuals from the network so Miss Parish and David Atkins then wanted to open the discount, which is currently in presence fulfilling the necessities and requests of the individual from the network. Miss Parish merchandise are for the most part bought from various ventures, from which she buy her tidbits, heated items and juices which is conveyed to the undertaking in the region of Waterhouse most the products particularly the juices are organization using a loan, she generally attempt to take care of her credit in the endorse time set by the providers, which they for the most part give multi week to pay the credit. The meats, tin nourishments and pack food sources item, for example, rice, flour, sugar, cornmeal and so on things are buy in the City of Down town Kingston She pays her workers on schedule and her bills at whatever point he gets them. Miss. Ward was selling prepared food on ends of the week, while Mr. Atkins would work little shop with is supplies when the two of them meet up make an arrangement to open a basic food item shop. Which was an incredible arrangement to open the basic food item shop, with great support structure their locale individuals, the store is presently fulfilling the necessities and need of the network individuals and the business is currently turning out to be increasingly more fruitful for a long time. The two of them, was sure about meeting up to open the basic food item shop and realizing that they would have been fruitful. Their certainty was heated by positive activity that was vital for guaranteeing the basic food item shop achievement. Miss Parish and Mr. Atkins both see the chance to open the basic food item shop to fulfill the need and needs of the network individuals and opening the basic food item shop they would be unique in relation to the next business visionary in the network by turning into the first to open a basic food item in the network, so the see the chance and hold onto it with incredible delight and they get an extraordinary achievement. Both of the business visionary cooperated to accomplish one shared objective, which is to guarantee achievement of their business, yet they don't do it without anyone else, they need to convince other people who have bigger staple shop and markets, to give them consolation and give them steps to accomplish there objective. The two partner they use for influence and systems administration are: Superplus food store in Pembroke lobby, Master Mac Enterprise in Down Town Kingston, which are two huge organizations in the island of Jamaica, in their field of business for systems administration. Both business person see the chance to fulfill the requirements and need of the network individuals and give an answer for fulfill the network individuals issue, that’s why the two of them meet up to open up the basic food item shop. So attempt their absolute best give top notch merchandise and administration for their clients, so they attempt their best in choosing the correct quality and great amount of products and making auspicious buy and guaranteeing that they get the correct sellers. History of the Enterprise The business visionary both have solid assurance to conquer all deterrent that they meet. They are happy to work until their activity progressed nicely and on schedule. They additionally attempt to be in the know regarding the items they sells and attempt to get the new items that show up available so they are continually attempting to be serious with bigger business visionaries. They attempt to beat all the difficulties that face them every day, to attempt to be effective. Great and Services the business offers The two of them have a dream of where they need to go and they are attempting every day to create down to earth intends to reach there. The two business visionaries are defining clear objectives and having a go at everything to accomplish the objectives to turn out to be extremely serious in the basic food item industry and to fulfill the need and need of there client. Commitment they makes to the economy The business just began with just the essential food things like: rice, sugar, flour, cornmeal, tin nourishments and modest quantity of meat. In the initial three years they make a benefit of almost $350,000 which they attempt to build up the business later on, which is turning into their most prominent achievement. With that benefit they develop the business by buying more food items, little apparatuses and buy a subsequent compartment, in light of the fact that the business is relied upon to develop impressively in the coming years. P&A Wholesale and Retail is a private company; in the area OF DREWSALND the business was set up in the last piece of the year 1996 They both utilize the cash from their first business to buy the compartment and rent the land to work the business. Mr. Atkins likewise gets a gift from that point the Member of is Family to buy concrete, steel paint and different things to deal with the compartment. End and proposal The business sells food things, for example, Biscuits, which incorporate Butterkist (treats), Shirley (coconut treats), and National (vanilla, strawberry, duplex). Baked goods, which incorporate Cheese Bread, cinnamon moves, sugar bun, cheddar crunches, twofold cheddar, cheddar twists, cheddar cake, cheddar trix, plantain chips, Frito-lay, cheddar puffs, banana chips, corn pop, zest bun, wine cake, rum cake, bulla cake, American apples, oranges, ready bananas, melon, plain cake, bread pudding, what tops off an already good thing. The business additionally sells refreshments, for example, cocoa cola, D&G sodas, tropical rhythms, swizzle, and little squeezes for the children to do on trips and to class. , Lasco food drink (Strawberry, vanilla, carrot, chocolate, velvety malt), tang (mango carrot, orange, pineapple melon, cherry melon). The business likewise sells mixed refreshments, for example, Red Stripe Beer, Guinness, Heineken, Red Stripe Light, over proof Rum, Appleton and a variety of other mixed drinks. Textbooks, pencils, pens. They as of late beginning selling mass syrup, which is presently excelling available. The business additionally sells butchered meat, for example, hamburger, lamb, pork, bovine skin, dairy animals foot, chicken, chicken foot, diverse assortment of fish, turkey neck and other wide scope of meat. Surveys The two business people support network based occasions, for example, family fun day, which is held each Boxing Day and a phase show which is held each other Saturday in the network. They give food things, refreshments, and amusement, for the great day, while for the stage appear; they give a gift of six boxes of alcohol, which will go towards the network improvement program. The business visionaries likewise put on their pleasant day in the period of August, by giving amusement, food and treat for the youngsters and a move meeting for the grown-ups in the night which is generally free. â€Å"It is extraordinary offering back to the network and help building up the community†. They additionally attempt to help the older in the network, for test

Some Tips on How to Hire the Best College Paper Writers

Some Tips on How to Hire the Best College Paper WritersIf you want to be successful in the business of writing college papers, it is important that you learn the art of hiring the best college paper writers. However, it is important that you only hire the right college paper writers for your paper.This is because the only person who can write a good paper is the one who has a great understanding of the subject matter and also the correct writing style. If you are not able to handle this aspect, you will end up creating one-sided papers that are more interested in your requirements rather than what your audience wants. Here are some tips on how to hire the best college paper writers:- Understand your audience: As much as possible, you should be aware of your audience before you employ college paper writers. You should also determine whether they are students or adults. This is so because when the material is intended for the student audience, it will have an adult tone to the material written for the audience who are adults will have a more academic tone.- Get the appropriate information: You should also know the required information. The required information will be the information that you will be looking for in order to avoid problems later on. The required information would include the academic area that the paper is intended for, the target audience that are to be targeted, the topic of the paper, the number of pages needed, the number of comments to be made and the number of typeset pages that are required.- Consider the writer: Try to get feedback from several writers before you choose a writer. After all, it is important that you get a good idea about the way the writer works and also how he or she presents the material.- Local companies: You should try to find a writer in your area. In fact, it is more effective if you can find the writer from your local area since there are many things that you would be able to discuss with them like traffic, schedules , academic related issues, etc.- Address questions: One other thing that you should do is address questions that you have. You can discuss topics that are worth discussing such as who would be best to hire, what sort of comments would be ideal, etc.The last but not the least thing that you should do before hiring college paper writers is to have a meeting with the writer to discuss the topics before actually hiring the writer. This way, you can be sure that the writer understands your ideas and will be able to deliver the desired effect as per your expectations.

Things fall Apart and Okonkwo; A Classic Greek Tragedy and...

Things Fall Apart and Okonkwo; A Classic Greek Tragedy and Tragic Hero Both the novel Things Fall Apart by Chinua Achebe, and its main character Okonkwo closely adhere to the definitions of a classic Greek tragedy and a typical tragic hero. First of all, Okonkwo is a tragic hero by the Greek definition. While Okonkwo wasn’t born to a nobleman or king (as the definition of a tragic hero states), he was a man of high status and respect in his community, as Obierika stated near the end of the book. â€Å"That man was one of the greatest men in Umuofia.† (Achebe 208). Second, the novel follows the format of a Greek tragedy by presenting Okonkwo as a mixed character. He was a mixed character in that he was neither thoroughly good nor thoroughly†¦show more content†¦Okonkwo knew how to kill a man’s spirit.† (26). His dismissiveness towards this man is just one example of his hubris. The next part of a Greek tragedy, is the tragic hero’s moment of recognition of â€Å"the truth of his situation and/or of his identit y.† Okonkwo’s moment of recognition came when he realized that his people weren’t going to fight back against the white men and their religion. The arrival of these foreigners and their strange religion had brought the death of his clan and way of life with them. â€Å"Okonkwo was deeply grieved. And it was not just a personal grief. He mourned for the clan, which he saw breaking up and falling apart, and he mourned for the warlike men of Umuofia, who had so unaccountably become soft like women.† (183). At this point in the story of Okonkwo, he realizes the grim truth about the fate of his culture and people. Finally, Things Fall Apart, the story of Okonkwo, adheres to the model of a classic Greek tragedy in that it has a final katharsis, or â€Å"tragic representation of suffering and defeat that leaves an audience feeling, not depressed, but relieved and even elevated,† (Greek tragedy and tragic hero explanation sheet). Things Fall Apart’s katharsis, or emotional relief came when Okonkwo killed himself. Although such an event may seem like something that would make the reader feel defeated and depressed, it was through his suicide that Okonkwo made one final protest or stand against the white man. His suicide also allowed himShow MoreRelatedOkonkwo as Classic Greek Hero in Chinua Achebes Things Fall Apart1730 Words   |  7 PagesOkonkwo as Classic Greek Hero in Things Fall Apart      Ã‚  Ã‚   A sense of foreboding envelops us from the first. We sense all will not end well for Umuofia. The chill of fear grips us as the world of Okonkwo and his clan truly falls apart. Okonkwo will need all of his power to fight the forces against his world, but tragically he is crippled by the most destructive malady of all, fear of himself. Achebe employs the form of classical Greek tragedy to tell his African tale of the rise and fall ofRead More Okonkwos Tragic Flaws in Chinua Achebes Things Fall Apart Essay3094 Words   |  13 Pagesparticular individuals or those they influence. Classic characters, like Odysseus and Oedipus for instance, exemplify the excess of some positive character trait, like pride or honesty, which ironically leads to their personal misfortune. Throughout literary history, particularly within Grecian writings and apparently still evident in todays international pieces, there exists continuity within the human fear of failure. Chinua Achebes novel, Things Fall Apart, details a remote native African societyRead MoreThe Tragic Hero Of Chinua Achebe s Things Fall Apart1522 Words   |  7 PagesAristotle, a Greek philosopher, defines a tragic hero â€Å"as a person of noble or high status who displays a tragic flaw hamartia, and experiences a dramatic reversal peripateia. In addition, his downfall is often preceded by self-realization†. In Things Fall Apart, the author uses Okonkwo, to illustrate the downfall of pre-colonial Ibo society. In the beginning, Okonkwo was destined for greatness. He was strong, economically stable, and had a huge influence over the village’s affairs. One may sayRead MoreEssay on Things Fall Apart, by Chinua Achebe3009 Words   |  13 Pageswith cultural identity in colonized societie s and the ways in which writers articulate that identity. Things Fall Apart is a good novel that serves as a reminder of what Nigeria once was. It shows how a society can deal with change, how change affects the individuals of that society, and how delicate a change can be; so much so that the people themselves are surprised at the change. Things Fall Apart is an English novel by the Nigerian author Chinua Achebe which was published in 1957. Throughout the

Color Runs Deep - 868 Words

The word â€Å"Negro† was a self-identification that the black community gave themselves. It showed the degrading era of America towards African Americans. Langston Hughes is an African American man who uses the literary device of allusion to talk about the treatment of the black community in the early 20th century up until the present. Darkness and shadows usually speak of the past or looking to past. Hughes digs deep into the dirt of African land where his ancestors are buried and shares the history of what he and his people have had to go through. â€Å"Negro† was written by Langston Hughes in 1922 during the Harlem Renaissance which was a time of African American development and the beginning of the Civil Rights Movement. During this day in†¦show more content†¦Slavery globally and nationally always has been and always will be wrong. While slavery is illegal in America, it still occurs. Throughout the poem the reader can feel the sadness of what Hughes an d other African Americans have had to encounter. Hughes was obviously sad and disappointed throughout the poem and this is because of slavery. Slaves kept these great leaders cleaned and polished with no recognition. Africans built numerous memorable buildings including the pyramids and the Woolworth Building. There are about 138 pyramids in Egypt as of 2008. Most pyramids were built as tombs for the countries Pharos’s and their consorts. Recent discoveries have found that paid workers built the pyramids. The workers came from poor Egyptian families from the north and the south and were respected for their work. Some scholars say that it took 10,000 workers more than 30 years to complete one single pyramid. Though they were not slaves, they lived a life of hard labor. In an excavation their skeletons showed signs of arthritis. 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Baum’s use of colors not only brought the characters to life, but also allowed the reader to understand their points of view and motivation in every scenario. Even children at young ages can comprehend the deep meaning of colors. Infants learn basic color interpretation such as red objects represent anger while white characters symbolize good. Baum uses colors to a greater extent when

Monitoring Marketing Performance Coursework Example

Essays on Monitoring Marketing Performance Coursework The paper "Monitoring Marketing Performance" is a brilliant example of coursework on marketing.Overall measures of brand performance and KPI’s, plus methods and sources of measurementPurina Company makes food for pets especially cats. Brand awareness is critical in the marketing of this product. It determines the reputation and the level of the brand of appreciation in the marketplace. When Purina products experience increased brand awareness, then it shows that the marketing initiatives launched are successful and results in greater sales and revenue. Owing to the robustness of the brand awareness scope, Purina has approached Multi-tech Consultants to conduct brand research studies for collection and data analysis. In the channel grouping Path, the Purina brand keyword showed 425 times and 389 times for nonbrand keyword.The measures of performance employed are through panels, surveys, and focus groups to help in measuring brand perception levels which brings out customer loya lty, sentiment, and awareness. This helps to rate Purina products with those in competition. Planning ahead is crucial for successful brand awareness after understanding the initial idea of the company’s position before launching the marketing campaign.The methods to track brand awareness are specifically in-house since they are free and less costly. The online method of monitoring through Google Analytics is the major tool though it is less exhaustive than the full brand study. It shows the number of visitors to Purina websites, highly searched keywords and new customers give the feeling of brand awareness online. It is tracked throughout the campaign duration, thus giving a general overview of the campaign has brought in new visitors.Measures of product performance and KPI’s, plus methods and sources of measurementMeasuring the performance of Purina pet food products is best done on the company website. Existing customers can give comments on the performance of the p roducts in the form of compliments or complaints. Each medium is tagged to show the comprehensiveness of the marketing campaign as well as identify the source of visitors. The â€Å"UTM tags† are employed within Google Analytics that shows at the end of the URL.Purina product performance as sales KPI ranks and measures the product depending on revenue performance so as to know the products that need reassessment and those that are doing well. Sales metric variations will show top-performing products and the bottom 10% of sales. This metric is measured over a period of time to eliminate data inconsistencies. The sources of measurement are in revenue performance where the best performing product in terms of revenue is ranked first while the worst revenue performing is ranked last.Measures of pricing performance and KPI’s, plus methods and sources of measurement. The pricing performance of Purina products is leveraged on the basis of costs and revenue. The methods used ar e Cost, Volume and Profit analysis (CVP).

Advertising for Campaign for Hemorrhoids - MyAssignmenthelp.com

Question: Discuss about theAdvertising Managementfor Campaign for Hemorrhoids. Answer: Introduction An advertising campaign has to be created for a medication product for haemorrhoids and the awareness about it has to be created in public so that people and their attitudes can be changed for such a problem. According to Nordqvist (2017), Haemorrhoids which is also known as piles are the swollen veins in the lower part of anus and rectum. The irritation and blooding causes when these vessels are stretched. This becomes very unpleasantly for the sufferer. It is found that the condition is worse is pregnant women and the problem also increases with ageing. The demographics of the problem clearly states that chronic diarrhoea can cause Haemorrhoids and in the people who have continuous sitting for long hours. It is also genetic in some people and it can also occur because of obesity and lifting heavy objects. The symptoms of Haemorrhoids include bleeding, itching, lumps or swelling in anal area. Haemorrhoids can be external and internal and it can be diagnosed by the physical examination by doctor or a digital rectal test. There are some existing medicines for the problem and includes ointments, pads and other lotions to relieve itching. There are some surgical and non-surgical treatments a vailable to prevent and cure Haemorrhoids. The trend shows that the number of people suffering from haemorrhoids doubled between 2008 and 2013 and it affects 75% of the people throughout the life (Haemorrhoids Authority, 2014). The company is ready to launch and promote the product for which an advertisement campaign has to be designed so that awareness for the product can be created among public. An advertising campaign is a set of activities which are used to share a single idea and theme. Various media channels are used here to share a message for the treatment of Haemorrhoids and the details about the medication launched by the company. The objective of this advertising campaign is to share the information about new medicines manufactured by the company and to make people aware. It is to communicate the benefits of the medicine and to persuade customers to switch to this medicine for better medicine. The message for medicines could be communicated through various media channels to the sufferers and to persuade them to buy the medicines for relief from Haemorrhoids. These messages should be communicated to the target audience who are either the existing patients of Haemorrhoids or the ones who might get the problem like the people getting aged, pregnant ladies, the ones who have problem of constipation or other potential customers (Riss, et al., 2012). To create awareness among the target audience, first of all, the audience will be identified and then appropriate media will be selected for spreading the information and raise awareness about the medication. The appropriate media might be the digital media, print media or other options. Different factors have to be considered while choosing the appropriate media for spreading the information and running the advertisement. These factors are time, cost or complexity of the message which is to be spread. Also, the distance between the target audience and the company also matters when media channel is been selected. For e.g. person sitting overseas cannot be reached through pamphlets and local newspaper advertisements. They have to be addressed through digital media (Kelley, Sheehan and Jugenheimer, 2015). Fixed position should be adopted for this advertisement. It means that running the advertisement on fixed channel of television at a fixed time and during the show or on the same position in the newspaper daily/ weekly, on same page number. It is because it is something related to health and fixed positions will be decided as per the suitability of the people suffering from Haemorrhoids. For e.g. the advertisements can be published weekly in the health page of a newspaper. It will be memorised by potential customers easily and the company can easily make its place in the market. It will create an ease for the people to identify the details and information whenever they need to. There are different costs which will be associated with this advertisement campaign of medicines like printing costs, content cost, and graphics and designing cost, cost for generating the information and designing the advertisement (Parente and Strausbaugh-Hutchinson, 2014). A budget is prepared below which shows different costs of advertising campaign of medicines: Activities of advertisement campaign Costs Designing of advertisement $1400 Media of advertisement Newspapers $2000 Social media $50 (Basic fee) Television $4000 $6050 Content cost $450 Total $7400 It is important to negotiate with the media vehicles like newspapers, television and social media to get the specific schedule and rates on which advertisements can run. This will not hamper the budget of the campaign and will be profitable to the organisation. There are factors which should be taken into consideration while negotiating for media vehicle. These factors are the media rates, successful rate of media, competitive pressures, target of advertisement campaign and time. The information about the medicine, its contents, its benefits, details and history of company, potential customers and the budget will be shared with the advertiser by the company while determining the media contract for the advertisement (Anantha and Krishnan, 2010). There is some legal and ethical consideration which has to be taken care when establishing final media contract. The company has to take care that no unfair means are taken while establishing a final media contract. Fair contract should be made and all the laws related to it should be followed. Copyrights and trademarks are to be taken care of and confidentiality should be maintained. Ethics like trust and privacy should be maintained (Moriarty, et. al., 2014) There are different ways to monitor the advertising campaign. Some of these ways includes monitoring sales, reviewing the goals, comparing the footfall of customers with the previous numbers. The things to monitor in advertisement campaign are sales, number of queries, footfall of customers, the customers reaction, progress in work and sales; relationship with customers, etc. while monitoring the advertising campaign, no unfair means should be adopted. Correct numbers should be recorded to maintain trust and fairness. Some legal considerations are maintaining the fairness in promotions and following the guidelines (Rice and Atkin, 2012). Success in the advertising campaign of medicines for Haemorrhoids means that the medicines are purchased by people and they are giving positive reviews about the medicine. When the traffic on the websites and advertisements increases, it means that advertisement is successful and deriving great number of sales to the company. References Anantha, A and Krishnan, M R, Microsoft Corporation 2010, Advertisement management, U.S. Patent Application 12/898,131. Haemorrhoids Authority, 2014, Haemorrhoids Health Trend. Retrieved from https://www.hemorrhoidsauthority.org/hemorrhoids-advice/hemorrhoids-health-trend/. Kelley, L, Sheehan, K and Jugenheimer, D W 2015,Advertising media planning: a brand management approach, Routledge. Lake, C 2009, 10 ways to measure social media success, Econsultancy. Moriarty, S, Mitchell, N D, Wells, W D, Crawford, R, Brennan, L and Spence-Stone, R, 2014,Advertising: Principles and practice, Pearson Australia. Nordqvist, C 2017, Haemorrhoids: Causes, treatments, and prevention, Medical News Today. Parente, D and Strausbaugh-Hutchinson, K, 2014,Advertising campaign strategy: A guide to marketing communication plans, Cengage Learning. Rice, R E and Atkin, C K, 2012,Public communication campaigns, Sage. Riss, S, Weiser, F A, Schwameis, K, Riss, T, Mittlbck, M, Steiner, G and Stift, A 2012, The prevalence of hemorrhoids in adults, International journal of colorectal disease,27(2), pp.215-220.